Last summer, I started as a social media intern with the Philadelphia nonprofit, which serves people impacted by trauma, addiction, and incarceration through trauma-sensitive yoga and mindfulness programs driven by education and research.
I created content for social media accounts as well as blog posts on its site. Working across Instagram, Facebook and Twitter, I monitored and analyzed our strategies and audience engagement.
Following the internship, I’ve started working with TYP as a contractor to continue in social media support and content creation, as well as join their public relations team. I’m working with the social media team in a similar role as before, and also taking on roles in organizing events and assisting in recording and photographing to capture more original content.
I work with the different program directors to create and implement campaigns target at supporting the nonprofit’s programs through monthly campaigns, like crowdsourcing $10,000 in March for “Criminal Justice Month” fully funding a 200-hour yoga class for men in prison taught by TYP instructors, as well as the second annual Yoga Day at the Union event with the Philadelphia Union, that brought together the Greater Philadelphia community at Talen Energy Stadium and raised money for TYP programs.
Following my internship with Transformation Yoga Project, I started working with its founder, Michael Huggins, to manage and update his website for his business advising and keynote speaking.
In the start to republishing his book “Going Om: A CEO’s Journey from a Prison Facility to Spiritual Tranquility,” I’ve also managed his social media accounts in creating graphics using content from the book, sharing the content on Facebook, Instagram, Twitter and LinkedIn.
As we prep for the relaunch, I’m working with Mike to create one sheets and a media kit so he can present his books as well as services to anyone ranging from the business/financial world to the yoga community as well as anybody needing consulting related to his business and nonprofit experiences.
After graduating from Syracuse University, I wanted to keep my skills and mind fresh so I reached out to Wayne Vision, a small business in Wayne, PA that specializes in eyewear.
They already paid for the GoDaddy website developer, so I learned that CMS and worked within these tools to create their site. I took photos of the staff and the glasses, working with the owner and the office manager to figure out exactly what would work for them.
I also helped jumpstart the business’ social media presence on Facebook and developed a plan for Instagram, signing up for a weekly eyewear news service that posts on the Facebook page and giving them the idea to run a sale for anyone who liked the Facebook page.
This blog and Instagram page features breweries and barbecue spots in the Philly area. I created the page as a personal site to use my writing and design skills for something interesting to me — breweries and food. The site features longer blog posts about the different spots, and the Instagram page gives a snapshot of the food or drinks with a brief caption and a link to the article.
With Philly being such a diverse area and new taps popping up alongside many of the long-standing breweries, exploring the area will be a good way to experience my hometown in a new way.
I am hoping to grow an audience within the Philly area as I am able to explore more. Taking recommendations of breweries and barbecue spots to check out will be give me a new way to interact with my audience and also meet new people.