From social media management to content creation, I’ve worked with nonprofits, small businesses and organizations to strategically plan posts and analyze content across Instagram, Twitter, Facebook and SnapChat. Using the Adobe Creative Suite to create content, I’ve designed graphics for articles and blogs, Instagram stories and event pages.
As a journalist, I’ve created, planned and posted tweets, Instagram captions, Facebook posts and SnapChat text to share my content. I’ve also used tools like HootSuite and TweetDeck to manage accounts.
Transformation Yoga Project
Each week during my internship, I would take part in the social media team’s conference to brainstorm, plan and execute weekly and monthly content. Starting with projects for Instagram stories, I created graphics that presented events as well as research about Yoga and Meditation related to the organization’s focus on trauma, recovery, incarceration and mindfulness. I also created graphics to pair with biweekly blog posts I wrote.
TYP cohosted Yoga Day at the Union at Talen Energy Stadium for the second year in a row with the Philadelphia Union professional soccer team. The first Yoga Day, I focused on promoting the event across social media, posting on Instagram, Twitter and Facebook and managing the event Facebook page. The second annual event I took over the project, leading biweekly calls with Union staff and a few TYP team members to plan the event. I sent newsletters to TYP subscribers as well as contacted local youth soccer clubs and community groups to share the event. In the month leading up to the event I promoted the event using social posts, Instagram stories and MailChimp newsletters.
Giving Yoga Day is TYP’s biggest single day of donations, and each year it takes place on Giving Tuesday, the Tuesday following Thanksgiving and Black Friday. I created the logo to for the 2018 Giving Yoga Day, which was used on the nonprofit’s social posts and events in the month leading up to and on the day.
Giving Yoga Day Logo
Blog Post Graphics
Along with developing Michael Huggins website for his speaking engagements, consulting, and books, I organized and managed the social media accounts, posting content from his books. I’ve worked on weekly posts to focus on his book “Going Om: A CEO’s Journey from a Prison Facility to Spiritual Tranquility,” as the book is leading up to being republished.
Social Media Graphics
Brisket and Brews
For my personal food and drink blog, I created a page to share my content as well as connect with the breweries, restaurants and pubs in the community and feature those I visited. Brisket and Brews has grown by related and restaurant accounts sharing my content as well as using and following hashtags to connect with the local Philadelphia food and drink community.